Networking innovator Cisco Systems in
a technology-only sales mode that offered
minimal CxO level exposure. Network
equipment buyers supplied with no means
to differentiate Cisco’s rapidly expanding
portfolio of product offerings on the merits
of applications supported or reliability metrics.
Through more than 20 acquisitions and
strategic investments, marketing efforts
help the sales teams create a valuable selling
proposition for CxO customer prospects
and channel partners. Cisco external marketing
vehicles including Cisco.com,
Packet Magazine and executive presentations
developed and closely aligned on messaging
content and product consistency.
Market content and positioning for more
than 20 M&A transactions including
$1+ billion StrataCom transaction,
marketing content and business unit
market outreach coordination
Manage and define content and direction
for publications team content (3x) to
include security marketspace coverage.
Packet became self-funding ad sponsored,
channel focused
Extensive executive speech development,
training and market awareness efforts on
key technologies
