.: Case Studies

Fabless semiconductor start-up Epigram focused on the home networking market, with limited budget, significant headwind from Intel and Microsoft and no OEM partners to incorporate its InsideLineTM technology or iLine10 chipset. Create home networking market demand with leading OEMs including Compaq, Panasonic, Intel, 3Com and NetGear through a mix of application-oriented marketing and Home Networking industry association leadership (HomePNA). Stoke consumer demand for shared broadband connectivity using online and offline sales tools and marketing materials. Epigram was purchased by communications semiconductor leader Broadcom at more than 10x venture valuation. Market category creation of Home Networking fueling OEM demand creation with Cisco, NetGear, 3Com, Panasonic and others - presenter at numerous home networking conferences Post-acquisition marketing solution leadership uniting nine (9) separate functional groups of Broadcom’s communication semiconductor businesses HomePNA Marketing leadership, created instore marketing kiosks, selling guides at N. America retailers >> Case Studies Home Page