Network Security innovator Fortinet needed to target additional vertical markets but
lacked the marketing content and relevant sales prospects.
Develop market-specific Service Provider content for global sales team and channel
leverage, create extensive lead generation programs paired with via Salesforce.com CRM.
Initiated Managed Security Service Provider marketing content development arming
sales team with comprehensive product positioning and sales materials - MSSPs
are now 30% of Fortinet’s revenue
Created first CRM (SF.com) Demand Generation programs, (responsible for 10%
2004 and 2005 revenues), channel lead sharing portal developed for
sharing more than 85,000 created prospects
Wrote/published more than 20 whitepapers & customer case studies on security needs
for Enterprise, SMB and MSSP markets including regulatory compliance issues
Primary launch and analyst/press inquiry spokesperson, presenter at numerous
MSSP and vertical industry conferences
