Publicly-held network switching leader
Foundry Networks needed sales program
selling tools and evangelism to ensure the
company maintained its slot as a top-tier
network switch provider.
Create company-first CD-based selling guide
complete with series of 10 new global customer
video case studies. Build Foundry’s first
continuing lead generation pipeline including
customer and prospect database leveraged
for direct mail and ongoing customer sales.
Created first integrated corporate
marketing/product solution team WW,
more than $12 million annual program
expenditures
Regional evangelism with WW sales
personnel building regional leadership
awareness in VoIP Layer 2/3 and 4/7
switching, Security and tech leadership
Launch leadership - market positioning,
industry and channel education - on
10 Gigabit Ethernet product suite for
enterprises and service providers including
RFC 1396 - sFlow
(NetworkWorld Sample)
Primary launch and analyst/press inquiry
spokesperson, presenter at industry events
