Problem:

Fabless semiconductor start-up Epigram focused on the home networking market, with limited budget. They faced significant headwind from Intel and Microsoft, and had no OEM partners to incorporate its InsideLine™ technology or iLine10 chipset.

Solution:

Create home networking market demand with leading OEMs including Compaq, Panasonic, Intel, 3Com and NetGear through a mix of application-oriented marketing and Home Networking industry association leadership (HomePNA). APS was able to stoke consumer demand for shared broadband connectivity using online and offline sales tools and marketing materials.

Deliverables:

— Market category creation of Home Networking fueling OEM demand creation with Cisco, NetGear, 3Com, Panasonic and others - presenter at numerous home networking conferences.

— Post-acquisition marketing solution leadership uniting nine (9) separate functional groups of Broadcom’s communication semiconductor businesses.

— Developed HomePNA Marketing leadership, and created in-store marketing kiosks and selling guides at North America retailers.