Establish Category Leadership


SAP needed a cohesive mobile portfolio approach to their four mobile product lines comprising SAP's Edge-to-End Mobile cloud/on-premise product suite. The goal was to capitalize on SAP’s HANA Cloud offering for all mobile offerings to sell SAP Mobile to SAP's 265,000 customers, and 1000s of partners and Global 2000 prospects.


Centralize a global go-to-market content plan for SAP's Industry leading portfolio including Application Development (MADP), Mobility Management (EMM), Mobile SMS Messaging and Mobile Apps using HANA Cloud Platform MBaaS. Develop and execute on SAP mobile product marketing plan to increase sales more than 100% year-over-year, and establish category leadership from all mobile offerings through carriers, SIs, partners and OEMs. Examples include Google, AT&T, Samsung, Verizon, IBM, Microsoft, Rogers, Telefonica, CapGemni and Accenture.


— Develop cloud-first programs for all of SAP's mobile offerings, leverage the sales synergy of SAP’s HANA cloud programs in top accounts globally.

— Establish category leadership for all of SAP's mobile offerings both as stand-alone products and more importantly as an end to end mobile stack to help customers avoid becoming a systems integrator for disparate start-up or one product company offerings. See IDC report: Bringing a cohesive approach to a complex marketspace.

— Capitalize on Mobile mindshare at global forums including SAPPHIRE NOW and Mobile World Congress to generate dozens of new videos, a well-received first-ever Mobile World Congress 2015 SAP CEO Bill McDermott keynote and a follow-on Bill McDermott blog with 9,000+ views during first 4 weeks of posting. Mobile World Congress 2015 alone saw more than 2,000 unique booth visitors and hundreds of million euro revenue pipeline opportunities touched.

— Lead the team in building out both Customer and Partner Mobile Advisory Boards meeting regularly to discuss top product and business requirements to scale their operations and mobile efficiency.

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APS led SAP's mobile enterprise strategy to fulfill the company's new strongly cloud-oriented model.